Stories is a conversation-first, millet-led café - built for long stays, daily repeat, and a category nobody has truly owned yet. We build it. We run it. You own the asset and the upside.
A cozy, all-day café built for the things customers actually come back for - the food, the people, the time. Millet-first menus, long-stay seating, warm lighting, and a smart cover-charge model that lets guests linger without rushing the table.
Look at where Indians spend ₹500 a head with a friend on a Tuesday evening. The choices are louder than they should be, healthier than is enjoyable, or older than today's customer wants. There's a clean white space in the middle - and almost no one is building for it.
The QSR coffee model is engineered for transaction speed. Great unit economics, hostile to a two-hour conversation. The customer gets the message: order, sip, leave.
Cold-pressed everything, white tile, monastic silence. A 6% audience that visits twice a month. Wellness without warmth doesn't scale beyond a single neighbourhood.
The food is excellent. The room is set for a meal, not a moment. Nobody opens a laptop, nobody stays an extra hour, nobody comes back four times a week.
Stories sits exactly where these three formats don't - taste, comfort and culture in one room, all day.
India's café category is now in its third wave. Coffee was the first, lifestyle was the second, millet-led conscious dining is the one being built right now - and the brands that move in the next 24 months will define it.
Warm wood, soft amber light, plates that look as good as they read. The interiors are designed to be photographed. The menu is built to be remembered. The space is engineered for a third visit before the first one ends.
A simple cover-based model lets guests treat the room like it's theirs, while quietly protecting the unit's per-seat economics. They don't feel rushed. The P&L doesn't feel ignored.
Fully redeemable against food and beverages - so the cover never feels like a fee, only a floor. Couples linger. Friend groups stay through two rounds. Laptops open without guilt.
Indicative model. May be adjusted by city, format and final operating policy.
Every Stories outlet is operated by EBG Group under the FOCO framework - same team, same standards, same supply chain. Investors pick the format that fits their cheque size and territory ambition. Returns are framed as monthly cash flow first, total return second, because that's how operators think.
Compact, cozy social café for high college zones, and lifestyle hubs-the fastest way to join the brand.Designed for vibrant communities and everyday café culture.
A larger community-led format with richer seating and premium ambiance-for destination streets, business districts and high-spend neighbourhoods.
City-level or zonal territory rights with 3-5 units rolled out over 36 months. For operators who want to build the brand in their region, not just own a store.
Whichever is higher. Indicative figures based on operating assumptions. Final terms subject to agreement, finance, tax, compliance and legal validation.
A milestone-driven build. Funds are released against delivery, not promises. You can track it day by day on the investor portal.
Partnership terms signed, site brief opened
Site finalised, lease executed
Layout approved, civil work begins
Interiors built to Stories design language
Equipment installed, calibrated, tested
Café team recruited from trained pool
Hands-on training, SOP certification
Trial service, friends & family preview
Grand opening with full marketing engine on
EBG is one of India's largest hospitality groups - a portfolio of brands, a supply chain that touches 100+ cities, and an operating discipline built across two decades of running food businesses for other people's money.
Brand founders, ex-hospitality operators and category builders with multi-format café experience across India and the Gulf. Hands-on on menu, design and city strategy.
Group leadership running the day-to-day operations engine across formats, with senior franchise, supply chain, finance and people functions purpose-built for multi-unit hospitality.
Actor, raconteur and one of India's most-followed lifestyle voices. Anchors the Stories brand voice around the things the café is actually about - food, conversation, and the kind of time that's worth showing up for.
The first 25 Stories cafés define the brand's geography. We're keeping that wave intentionally small, because the cities that anchor the brand have to be the right cities - and once a metro is assigned, it's closed to other investors for the term of the agreement.
If your city is in the list below and still marked open, it's available today. We don't reopen territories.
Share five details. A senior member of the Stories franchise team will call within 48 hours with the territory status for your city, the financial model in detail, and answers to anything we haven't covered above.
No obligation. No site visit until you ask for one.
A senior member of the Stories franchise team will be in touch within 48 hours with the territory status for your city and the detailed investor pack.